10 Types Of Online Business Models

10 Models At A Glance:

It all starts with a website…


Pay per Click (PPC) also known as Cost per Click (CPC) is when an advertiser pays the publisher, a website owner or a network of websites when the publisher’s ad is clicked. Read more here…


Focused on creating, publishing and distributing content with the help of keywords via your website to a specific niche audience online. Read more here…


SEO is to affect the visibility of a website in a search engine’s unpaid results. Read more here…


Creating, publishing and distributing a review of products and services offered by a partner. Read more here…


A blog is a discussion or information website that is regularly maintaining and adding content to a blog one post at a time. Typically displayed so that the latest blog is at the top of the website page. Read more here…


Direct advertising of product with or without holding inventory. Read more here…


Incentive programs are a type of program where participants collect and redeem points for rewards. Read more here…


Social Network is the use of social media platforms and websites. Read more here…


Email marketing is directly sending a commercial message by email to groups of people. Read more here…


The main reason for display advertising is to show ads to site visitors. So is generally displayed alongside the website’s main content. Read more here…

Please leave a comment and feedback with regard to any related topic. Feel free also to suggest any related subject matter you would like to see here. I will do my best to add it to the website.





8 thoughts on “10 Types Of Online Business Models”

  1. Hi there, I really enjoyed reading your page on getting started with your online business. I like how you broke everything down about the different types of business models in a way that’s easy to understand.
    I’m currently in the process of adding ppc adds on my site, hopefully all works out!

    • All the best success to you Gable. One thing I’ve learned about all of these models is that you don’t know how well they will work for you until you try them out. Then you can decide which ones you want to concentrate on.

      regards 🙂

  2. Harvard Business Review has a great article about business models (source: hbr dot org/2015/01/what-is-a-business-model). Understanding types of business models is important because it impacts the ability to market or promote your business. The business model should be a part of every business plan. Because the business plan provides the road to success by keeping business owners focused on the end result.

    • Thanks Glen for taking time out to comment. Thanks also for the Harvard link, I’m sure many readers here will find some great insights from the article including myself.

      Regards 🙂

  3. Hi Rina
    I found your section ‘Best Ways To Earn On Line’ really packed with helpful information and insights. A really big thank you for these. I really appreciate the detail you have gone into for each of the ten models and it seems to me there is overlap with many of them. Also I guess that some of the models support the others. Presumably the ‘Content’ is critical to the success of things like PPC. Which models, approaches do you think are the most rewarding and easies to implement for beginners in the world of Affiliate Marketing? Be interested in hearing your view. Thanks again, Positively, Keith

    • Hi Keith and thanks for dropping by. Obviously, you grow in the right knowledge and know-how while building out your business thanks to in my case, Wealthy Affiliate and hence the reason I am able to pass this sound knowledge on to others. So, the models I found useful to me when I was just starting out was in the first instance sequential according to what I was learning along the way. 

      So, I started with CONTENT MARKETING, followed by SEO, then PRODUCT REVIEWS, next was SOCIAL-MARKETING by posting my finished articles to Social Media including FACEBOOK and GOOGLE PLUS and at the moment I have just started to implement PPC and EMAIL-MARKETING. So six out of ten approaches so far. I’m having a blast 🙂

      Please feel free to come back to ask more questions, I’m always here to help!

  4. Thanks for this clearly put out article on the various avenue of running an online business. I used to be confused and all over the places when I started online marketing. I’ve never tried PPC and shopping. I heard that PPC could be profitable if you know what you’re doing. Do you have any advice for beginners?

    • Hi Kenny thanks for calling by. My first PPC campaign was a success in that I had conversions! In saying that, and from what I learned from that was 1. be sure who your target audience is and 2. try to find out where they hangout – the more of your target audience you reach the more conversions you will have. Having conversions should be the ultimate, otherwise, PPC can end up costing you more than you are making. Hope this makes sense 🙂 

      Please reach out should you require any help with anything.

      regards 🙂


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