In the affiliate world, we are following a pathway and trying to build a full-time business online and becoming an expert in any niche. Regardless of what that niche is the surest path to success, and long-term success is our ultimate goal.
Let us start with how to go about choosing your niche and being able to target your particular niche group or target audience to lead you to success.
Defining a Target Niche Group of People
A common mistake when choosing a niche is to choose something too broad – for instance, actors, animals, basketball players, baseball teams, authors, cars but these are niches that are way board. To tackle any of these audiences, you would need a full-time team of content writers. But we want to be self-sufficient and be able to deal with a niche on our own and to scale it out as well.
Let's look and the broad subject ‘books'. For example, a lot of people want to target books, such as Kindle books but in reality, you are better off targeting a segment, or category or even a single book. I know 50 Shades Of Grey, for example, was a best-selling book last year and one affiliate marketer, in particular, wrote an article about the book and received over 1 million views within three months of their article. I don't know how much revenue was generated from the article, but I'm sure they made at least 50 thousand dollars off this single article targeting a single book. I'm not saying you should start here, but just saying that ‘books' is way too broad, but narrowed down, so you have books on travel, books on model aircraft, cooking books such as baking, and so on. Don't go too broad with your niche.
What A Niche Is
In essence, a niche is a group of people looking for something regardless of what you choose. Whether they are looking for help to ease an ailment or how to fix something or to find reviews on the latest digital cameras. Or the best baby strollers online, its always going to be a group of people looking for something – information about something, looking for help, looking to buy something a lot of the time. So if you can think of it this way it will make finding a niche way simpler. Another thing is any niche can be successful, but it is you and your website which will make it a successful journey. A niche doesn't start off being successful; it is you that will make it so.
No matter what niche you end up choosing whether it's cars, sport or business, or promoting Wealthy Affiliate, it is you who will turn your niche into a successful journey. You will do this by writing content, by communicating and interacting with people in a way that creates trust – when you earn the trust of individuals you are going to create a successful promotional channel or even channels within your site.
An Interest versus A Passion
Finally, a niche isn't necessarily something you're passionate about but should be something that interests you. Some people will say they don't have a passion or hobby. There are loads of niche ideas, however, and yes there will be one for you too. It should be, however, something that really interests you so finding this is indeed possible. What's really required is that you are interested enough so that you are communicating it by creating content and engaging with your niche audience. You could also go over to Amazon and find a truckload of niches there as well.
So hopefully I have been able to clarify what a niche is for you. Finally, I have added a Wealthy Affiliate link for you which I would suggest you also read, called ‘A Niche Is A Group Of People Looking For Stuff.' It is an overview and will break it down further with more examples such as what niches are too broad and especially those who are interested in health and how to get your niche much more targeted.
I would be interested to hear about your experiences of choosing a niche. And if you are struggling, I want to extend my hand of help to you so you can get started on your journey to success as quickly as possible. Feel free to use the comment box below to make contact with me.