Shopping Business Model

Shopping made easy

Shopping Business Model - shop image

Nowadays, shopping has never been easier. Consumers can enjoy shopping in the comfort of their own home. Online shopping gets you more time to find the products and services that you need. You can thoroughly compare each product or services from their features, price, and package freebies.

Spending hours searching the product’s database will surely get you the best deal that you are looking for. If you are not satisfied with the product’s database, you can find another online shopping network that offers better products and cheaper price. You have all the luxury to find the right products that suit your budget and will not compromise quality. All you need to do is sit down, find the product of choice, and have fun shopping.

Mutual benefit of consumers and publishers

Digital marketers/publisher use the niche marketing strategy to offer products or services that are suitable for that niche where they tend to share their experience using the product. They provide product information and testimonies abouthow great the product works. Publishers use their passion to help others find the right products that could improve their lives. They provide product suggestion to a particular niche like the best bowling gears for bowling fans, the best smartphone that you can buy to a particular price range, and many other suggestions that solve consumer shopping issues.

Consumers get to exploreShopping Business Model - shopping

Consumers get to explore the variety of products that are referred to by publishers. End customers can explore new products and find better alternatives that will suit their budget. They won’t have the trouble of doing product testing as publishers will provide the details of their experience.

How Digital Marketers earn money from affiliate marketing

Digital marketers choose a niche where they can grow their passion and help others. They provide quality content for their blogs which will gain traffic and loyal readers. Digital marketers sign up to affiliate networks where they can be an affiliate.

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Promoting products

They can promote all the products from associated merchants with the affiliate network. Choosing a niche is very important because digital marketers can focus on the products suitable for the niche. It is better to focus on a particular niche that you are familiar with; you can organize the content including affiliate products, target your audience and it’s your forte.  

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Unique ID codeShopping Business Model - 'ME' pic

The digital marketer includes the referral/affiliate link in the content published on their website. The link has the marketer’s ID code. It can be tracked by the affiliate network to reward the affiliate marketers efforts when the readers click on the link and buy the product.

For every sale, the affiliate marketer gets a portion, or a commission, of the sale from the associated merchant.

Automated sales process

The entire sale process is completely automated. You won’t need to worry about the product’s inventory, shipping cost, etc. that is the sole responsibility of the Merchant. Still, you need to make sure that all of the products that you are affiliating has enough stock to keep the revenue kicking.

All you need to do is have a website with compelling quality content that inspires readers, you’ll ranked and traffic then revenue will start pouring in.

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Rina Walker

Rina Walker - Founder of EarningOnline.come

I am Rina Walker the founder of Earning Online and have been running a successful affiliate marketing website and blogging about earning online opportunites since November 2016. The niches that I am involved in include Wealth Creation, Permaculture, Action Cameras and Social Enterprise - all of which I have a great interest in.

I'm also involved in helping, supporting and coaching online entrepreneurs of all levels to build and run their own successful web-based affiliate business.

3 thoughts on “Shopping Business Model”

  1. Online shopping is indeed a save because we never have to leave our homes to do it. I always like to look at product reviews or just general information before deciding if I need to buy it or not.
    The option to use an id code to identify affiliates is a good tracking tool to determine where the sales are funneled from. I agree that it is less complicated than starting a business.

    Thanks for outlining the basics of affiliate marketing for anyone who wants to start but is inexperienced.

  2. Hi Rina,

    Thanks for a really simple and clear explanation into developing your shopping strategy. There are a lot of sites out there that seem to complicate things by making this process seem harder than it is. I would like to know which affiliate networks or programs you find easiest to use and provide the best rewards – there seem to be loads out there so any advice would be most welcome.



    • Thank you Mike for visiting and posting your comment and question. I started out with the Wealthy Affiliate platform for many reasons – I built this website in Wealthy Affiliate (I had no experience), and started by referring people to Wealthy Affiliate through social media and earned commission but then I started promoting other products such as Jaaxy.

      I want to add more so is an affiliate network to find products to promote and you can earn 50% plus commissions – Clickbank is another affiliate network offering 30% to 70% commission, Amazon of course is probably the most well known shopping network but commissions are low. Alibaba from China is also very well known. They are all credible – I’ll keep you posted though on how it all goes by way of a review 🙂


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