Email Marketing Introduction
An Email Marketing strategy requires the collection or gathering of emails to create a list/s which becomes the basis of email marketing – the ‘opt-in’ is a page or pop-up where a person will give you their email address for something of value you are offering them (usually for free) – it could be something digital like a pdf ebook with information that is of value to them like a ‘HOW TO…’ e-book for example. 