Email Marketing Made Simple – Is It That Straight Forward?

Share With A Friend

How Email Marketing Works

Email marketing is also known as opt-in marketing and is indeed straightforward. It’s probably the most stable, long-term revenue generating technique online. Email marketing is the collection of data such as an email address and also other attributes like a name and the country they are from for example, in exchange for something like a gift or offer. A visitor may be willing to give you their email address and name in exchange for a course on “making money online” for example…or to sign-up to a newsletter with the hottest dating tips. Could be anything you like!

Nowadays, consumers are overwhelmed with marketing messages that cause interruption as when you watch the television. BAM! You are interrupted by advertisements. As when you listen to the radio, you hear about the latest and greatest gadget promotion and again when you are reading your newspaper.

Large enterprises may have big fat budgets to allow this type of advertising and therefore connect with thousands and even millions of people. However, it’s hard to weigh up the achievement or success of this scale in an advertising campaign, and you only have a single opportunity to make your impression felt!

Unlike traditional forms of advertising, email marketing gives you the ability to invest just once to get the reader’s email information, then also provides you with the connection to make contact with this person over and over again, potentially, forever. But instead of it costing you over and over again, you only have to get the first subscription then you can contact that client at no cost!

Email marketing is pretty simple really as shown broken down here. It works like this.

A Run-Through Summary on How It Works

Here are the basic steps for carrying out an email marketing campaign and one of the most effective approaches used by successful online marketers.  SEE MORE APPROACHES HERE.

  1. The opt-in page is to entice the reader with a gift such as an ebook, in exchange for their email which is added to your email list.
  2.  Your email list grows as more and more people give their email in exchange for the gift or offer.
  3. A thank you and a confirmation letter are emailed using an autoresponder, and the offer or the gift (if digital) is attached to this email. You also remind the person to ‘keep an eye out for your emails’ (with other offers).
  4. The digital gift is then emailed out.  This email should also have your brand and links pointing to your website.
  5. Pages, posts or articles with offers are now able to be emailed out to those on your lists.
  6. Email offers are scheduled and automated using an autoresponder such as Aweber.

Automate The Process With An Autoresponder Such As Aweber

Aweber is an autoresponder that will automate your emails as and when you require it to. A free trial version is available, and there are many other autoresponder tools you could use as well.

You just need one autoresponder that will do the job for you, so you don’t have to. With an autoresponder, you don’t have to wait around every time someone subscribes to your offer! All you do is prepare the email offers, and then Aweber will do the rest!

Opt-In-Page Samples

An opt-in page contains the offer to the reader to which they must provide at least their email in exchange for the offer.  Here is an example of what an opt-in page with an offer can look like.

The Offer – Giving value to the reader

It’s important that the gift or offer is adding value to the reader in exchange for giving you their email address. The gift or offer could be a report, an ebook or even a cheat-sheet similar to the following sample which offers a video about ‘How to Find Your Niche Keywords in Seconds’.

I hope you got some value from this post, and as always, I am available to answer any related question. So please leave a question, or indeed a comment or feedback in the comment section to follow.



Share With A Friend

4 thoughts on “Email Marketing Made Simple – Is It That Straight Forward?

  1. This is something I’ve been wanting to get in to, but haven’t been able to figure the best way to help, so thanks for the handy information. I’m wondering though, what’s the best way to collect email addresses? I see a lot of sites with a popup that pops up as soon as you land on the site, and I just close them down to read the article, then if I do want to sign up, there’s nowhere to do so. What’s the best strategy?

    1. People either love or hate popups. If you are’nt able to sign up after closing a sign up pop-up, then that is not very good marketing on the part of the marketer 🙁

      Unless the marketer has provided the option to sign up on a page you are reading, and not just the pop-up, then you would probably have to go to their website, assuming they have one.

      Regards 🙂

  2. I notice you said email marketing can provide long-term relationship, do you have any advice on how to nurture and keep the list interested, I’m assuming it wouldn’t be wise to constantly sell to your list as you must just end up annoying people. is there some kind of strategy that keeps you relevant to your list but also provides them with enough breathing space. how often should you email them say in a week and what is the advisable ratio to providing value and selling.

    1. Hi Veronica. People these days are totally over the hard sell especially over the internet. They would rather read something that tells them a little about you or something interesting about someone else or some other thing they can relate to – this helps you to build an ongoing trusting relationship with them and when they do trust you, and you can offter something of value to them, then you should see more conversions taking place. So give your readers interesting content they can relate to, link your offer to this content, you can send this out everyday or every other day. All the best to you you Veronica.

Leave a Reply

Your email address will not be published. Required fields are marked *